The New Rules of Marketing and PR - Second Edition

  How to Use Social Media, Blogs, News Releases,Online Video, and Viral Marketing
  to Reach Buyers Directly

Six months on the BusinessWeek bestseller list

"You're not supposed to be able to do what David Meerman Scott is about to tell you in this book."

 -- from the foreword by Robert Scoble, co-author Naked Conversations, and popular blogger at Scobleizer.com

"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."

 -- Publishers Weekly (starred review)

“Most professional marketers — and the groups in which they work — are on the edge of becoming obsolete, so they’d better learn how marketing is really going to work in the future.”

 -- BNET The Best & Worst Business Books

In The New Rules of Marketing & PR I make it easy for you to learn online thought leadership and viral marketing strategies.

These are the “new rules” I’ve used to create marketing programs that have sold over a billion dollars of products and services.

I’ll show you how I developed strategies that for just a few hundred bucks earned me spots in the MarketingSherpa Viral Marketing Hall of Fame twice: In 2006 and again in 2007.

This isn’t the same old marketing and PR you've tried before:

• You don’t obsess about being “on message.”
• You don’t break the bank with expensive advertising.
• You don’t beg mainstream media to write about you.

 > Instead, you tell your story directly to an interested market!

buy the book now!

Translation rights for The New Rules of Marketing & PR have been sold in 24 languages / countries. In addition, ebook, summary and abstract rights sold to four publishers.  Most translated books began hitting the market in mid-2009. Once the book is out, you will see the translated title and a link to the book page.

Bulgarian - ROI COMMUNICATIONS

Portuguese (Portugal) - Porto Editora, Lda.

As novas regras de Marketing e Relacoes Publicas

Chinese (simplified) - Grand China Publishing House

Lithuanian - UAB Verslo Zinios

naujosios rinkodaros ir viešuju ryšiu taisykles

Russian - OOO "GRUPPA IDT"

Polish - Wolters Kluwer Polska sp. z

Nowe zasady marketingu i PR

Chinese (Orthodox) - John Wiley & Sons (HK) Ltd.

Czech - ZONER software s.r.o.

Nova pravidla marketingu a PR

Japanese - Nikkei Business Publications, Inc.

Korean - E-Shil MBA, a division of Theory & Praxis Publishing Co.

Portuguese (Brazil) - Elsevier Editora, Ltda.

As novas regras de Marketing e do Networking

Vietnamese - Mekongcom Corp

Quy Luat Moi Cua PR Và Tiep Thj

Serbian - Mikro Knjiga Publishing Company

Nova pravila marketinga i odnosa s javnošcu

Turkish - Kapital Medya Hizmetheri A.S.

Pazarlamanin ve Iletisimin Yeni Kurallari

Italian - Younique Libri, trademark of Libreria dello Sport s.r.l.

Romanian - SC PUBLICA COM SRL

India - Wiley India Pvt. Ltd.,

Arabic - Academia International, Lebanon

Latvian - Lietiskas informacijas dienests

Jaunie marketinga un sabiedrisko attiecibu likumi

German - Redline GmbH

Die neuen Regeln fur Marketing und PR im Web 2.0

Bahasa Indonesian - Publishing One (imprint of Majalah Marketing)

Croatian -DVA I DVA d.o.o., CROATIA

Nova pravila marketinga i PR

Slovakian - Eastone Group a.s.,

Slovenian Mihalic in Partner, d.n.o., SLOVENIA

Wiley - Adobe format ebook

GetAbstract.com - abstract

Audio-Tech Business Book Summaries  - audio summary

Books24x7.com  - content aggregator

praise

“The New Rules of Marketing & PR has inspired me to do what I have coached so many young artists to do, ‘Find your authentic voice, become vulnerable, and then put yourself out there’. David Meerman Scott expertly and clearly lays out how to use many great new tools to help accomplish this. Since reading this book, I have been excited about truly connecting with people without the filter of all the ‘old PR’ hype. It has been really energizing for me to speak about things that I really care about, using my real voice.”
- Meredith Brooks, Multi-Platinum Recording Artist, Writer and Producer, and Founder of record label, Kissing Booth Music.

"The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable 'The New Rules of Marketing and PR,' goes far beyond technology and explores the ramifications of the Web as it pertains to people. He sets down a body of rules which show you how to negotiate those ramifications with maximum effectiveness. And he does it with real-life case histories and an engaging style."
- Jay Conrad Levinson, The Father of Guerrila Marketing and Author, Guerrilla Marketing series of books, Over 14 million sold; now in 43 languages

"'The New Rules of Marketing & PR' teaches readers how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization."
- Mark Levy, Co-author of How to Persuade People Who Don't Want to be Persuaded and founder of Levy Innovation: A Marketing Strategy Firm

"What a wake-up call! By embracing the strategies in this book , you will totally transform your business. David Meerman Scott shows you a multitude of ways to propel your company to a thought leadership position in your market and drive sales – all without a huge budget. I am a huge fan & practitioner of his advice."

- Jill Konrath, author of Selling to Big Companies, Chief Sales Officer, SellingtoBigCompanies.com

"'Revolution' may be an over-used word in describing what the Internet has wrought, but revolution is exactly what David Meerman Scott embraces and propels forward in this book. He exposes the futility of the old media rules and opens to all of us an insiders' game, previously played by a few well-connected specialists. With this rulebook to the online revolution you can learn how to win minds and markets, playing by the new rules of new media."
- Don Dunnington, president of the International Association of Online Communicators (IAOC), director of business communications, at K-Tron International, and graduate instructor in online communication at Rowan University in Glassboro, New Jersey.

"The history of marketing communications - about 60 years or so - has been about pushing messages to convince prospects to take some action we need. Now marketing communications, largely because the overwhelming power and influence of the web and other electronic communications, is about engaging in conversation with prospects and leading / persuading them to take action. David Meerman Scott shows how marketing is now about participation and connection, and no longer about strong arm force."
- Roy Young, Chief Revenue Officer, MarketingProfs.com and co-author Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact

"As someone who has come up through the marketing ranks to run several companies, I've come to realize that the rules I lived by to manage the marketing mix have become obsolete. What David Meerman Scott shows that is so fascinating is that the New Rules are actually better than the Old Rules because they cut through all the communications clutter and myths about big budget advertising. This book is a must-read for any executive looking to gain a cost-effective edge in their marketing operations and to reach buyers directly . . . in ways they'll appreciate."
- Phil Myers, President, Pragmatic Marketing

“This is a must read book if don't want to waste time and resources on the old methods of Internet marketing and PR.  David Meerman Scott reviews the old for old-time-sake while bridging into the new rules for Internet marketing and PR for your cause. But he doesn't leave us with theories but practical and results oriented How-Tos’.”   

 - Ron Peck, Executive Director of the Neurological Disease Foundation

“The New Rules of Marketing and PR is all about breaking the rules and creating new roles in traditional functional areas. Using maverick, non-traditional approaches to access and engage a multiplicity of audiences, communities and thought leaders online, PR people are realizing new value, influence and outcomes. We're now in a content-rich, Internet-driven world and David Meerman Scott has penned a valuable treatise on how marketing-minded PR professionals can leverage new media channels and forums to take their stories to market. No longer are PR practitioners limited in where and how they direct their knowledge, penmanship and perception management skills. The Internet has multiplied and segmented a wealth of new avenues for directly reaching and activating key constituencies and stakeholders. A good book well worth the read by all marketing mavens and aging PR flacks.”

 - Donovan Neale-May, Executive Director, CMO Council

“The New Rules of Marketing and PR provides a concise action plan for success. Rather than focusing on a single solution, Scott shows how to use multiple online tools, all directed towards increasing your firm's visibility and word of mouth awareness.”

  - Roger C. Parker, author, The Streetwise Guide to Relationship Marketing on the Internet and Design to Sell

"I became an instant bestseller on amazon.com, and was branded online as "The Women's Empowerment Queen" because I applied many of David's techniques detailed in "The New Rules of Marketing and PR". His conversational blogging-voice and up-to-date case studies make for a fun, easy-read that even a computer-dummy like me enjoyed. I gained a ton of new tricks that I can't wait to apply. If you want be known as a Thought Leader in your niche; you must buy, read, and apply everything David shares in this priceless gem!"

- Ponn M. Sabra, best-selling author Empowering Women to Power Network and Founder, EmpowerWomenNow.com

“Once again we are at a critical inflection point on our society’s evolutionary path, with individuals wrestling away power and control from institutions and traditional gatekeepers who control the flow of knowledge and maintain the silo walls.  As communications professionals, there is little time to figure out what has changed, why it changed and what we should be doing about it.  If you don’t start doing things differently and start right now, you may as well start looking for your next career path.  In a world where disruption is commonplace and new ways of communicating and collaborating are invented every day, what does it take for a hard working, ethical communications professional to be successful?  David Meerman Scott’s book, The New Rules of Marketing & PR, is an insightful look at how the game is changing as we play it and some of the key tactics you need to succeed in the knowledge economy.”

 - Chris Heuer, Co-Founder, Social Media Club